Home service professionals do most of their work away from a desk. They diagnose a failing compressor in a driveway, quote a repair from the driver’s seat, and earn trust in a living room. Behind these everyday moments lies one of the largest and most under-digitized segments of the U.S. economy. Homeowners spend more than $650 billion a year with more than 2.5 million home service businesses, from HVAC and plumbing to electrical, landscaping, and beyond.¹ The vast majority of these companies employ fewer than twenty people, with many run by a single owner-operator. They are essential and often family-run, passed from one generation to the next.

And the market is still growing. Within the next decade, the U.S. is projected to have more than 7 million home service professionals, including a new wave of younger tradespeople.² Yet for all this scale, digital adoption is still limited, with more than half of the industry still running on pen and paper by our estimates. For decades, these businesses have operated via clipboards, wall calendars, and a personal phone that never stops buzzing. This makes it all too easy to miss appointments, forget follow-ups, or delay billing. For many owners, that translates into lost jobs, slower payments, unpredictable cash flow, and long nights catching up on paperwork instead of focusing on growth.

An OS designed for the field

This is precisely why Housecall Pro exists: a mobile-first operating system for tradespeople who need to run their business from the field. It supports the full journey, from winning the job and delivering the service, to getting paid and running the entire back office. Pros using Housecall Pro have completed over 100 million jobs, report an average 35% increase in revenue, and save more than eight hours a week that would otherwise be lost to paperwork and coordination.³

Pros can use Housecall Pro to market their services with websites, campaigns, and even postcards, then generate professional estimates that help them win the work. Once the job is booked, the platform keeps operations running smoothly with scheduling, dispatch, vehicle tracking, dashcams, and even virtual receptionists who ensure no call goes unanswered.

When the work is done, Housecall Pro shortens the distance from job to cash. Pros can accept payments on the spot or offer consumer financing that helps customers say yes to larger jobs, putting money in the bank faster and giving owners confidence in their cash flow. Finally, the platform takes care of the back office. Housecall Pro enables home service professionals to manage payroll, bookkeeping, and expenses without added complexity, letting Pros spend less time on administration and more time on the work that pays the bills.

For small, independent businesses, time is scarce and cash flow is critical. A missed appointment, delayed payment, or lost lead can have an outsized impact on the bottom line. Housecall Pro provides more than digital convenience, it delivers operational leverage. Whether sending an invoice before leaving the driveway, booking a job from a customer’s text, or pulling up service history in seconds rather than digging through paper records, Housecall Pro brings new efficiency to once tedious tasks. As Pros adopt more of these capabilities, Housecall Pro becomes more valuable over time and increasingly difficult to replace.

Purpose-built for the modern Pro

Importantly, Housecall Pro isn’t trying to be all things to all people. It is built specifically for small and mid-sized businesses, where the owner is both the tradesperson and operator. That focus has led to strong product-market fit and customer loyalty. In our diligence, we consistently heard how Housecall Pro’s community has become a trusted forum for best practices, from active online groups where tens of thousands of Pros share advice, to dedicated peer groups like Lady Pros and SuperPros that elevate voices within the trade. Housecall Pro also invests heavily in education, offering webinars, playbooks, and ongoing training to help Pros master the software and grow their businesses. For many customers, this combination of product and community support makes Housecall Pro the center of gravity for how they run and improve their business. As one Pro put it: “Housecall Pro is a huge deal for us. This is the most important decision a company makes beyond hiring.”

Other solutions in the market tend to focus on enterprise-scale service businesses: companies with hundreds of employees, commercial contracts, and back-office staff. Those systems can be powerful, but they come with higher costs, longer implementations, and more administrative overhead. Customers told us repeatedly those platforms felt “too cumbersome to manage in the field,” while Housecall Pro was intuitive, easier for techs to adopt, and could be stood up in days, not months.

The future of home service 

We’ve known the CEO of Housecall Pro, Mike Beaudoin, for more than two decades. A seasoned operator who previously led HomeAdvisor, he knows this market and the Pro customers deeply. Since joining Housecall Pro—first as a board member in 2015, and then as CEO in 2020—Mike and his team have scaled the company with a clear product vision, a strong culture, and an expanding base of highly engaged customers. Housecall Pro is well regarded across the home services industry, where their focus on product and customer experience has earned the trust of over 200,000 Pros.³

The opportunity ahead is significant. As digital adoption accelerates, we believe that Housecall Pro is well-positioned to become the default operating system for small and mid-sized home services businesses, the largest portion of the industry. Housecall Pro has a track record of building products that resonate with this segment. We believe that growth will come from adding new solutions for existing customers, as well as engaging the vast population of tradespeople who are yet to adopt the software. We’re proud to partner with Adam, Ian, Mike, Reza, Roland, and the team as they continue to support the people and businesses that keep our homes running.